Why we publish our fee schedule

If the price only appears in the second meeting, the first meeting was about something else.

An open fee ledger beside a cup of black coffee on a marble counter in morning light

Our fee schedule is one page and it is public. That is unusual enough in this business that people ask about it, which is itself the argument for doing it. A price that can only be obtained by sitting through a presentation is a price the seller expects to have to defend, and the defence works better once the buyer has invested an afternoon.

Publishing it changes what the first conversation is for. Nobody has to spend an hour establishing rapport before the number appears, and nobody arrives at the second meeting feeling that the first one was a warm-up. Some people read the page and never call, which is the system working rather than failing.

It also disciplines us. A schedule written down in public is one we have to be able to justify in plain sentences: what the fee covers, what it does not, and what would change it. There is no line for anything we would rather not describe, because there is nowhere to put one.

The broader point is not about fees. It is that a practice which is fee-only, and says so, has removed the most common reason for advice to bend — and the cheapest way to prove that claim is to let anyone read the price without asking.